How to Create a Unique Art Event Logo
Whether you own a high-end art-and-design school or a community-orientated art walk, an appealing visual identity is key to your business. Create a unique art event logo to make your brand stand out from the competition.
Study the competition’s event logo designs to figure out what sort of colors, shapes, and fonts appeal to audiences. This will help you make your art event logo look professional and well-made.
Colors are the first thing people notice in a logo, so it’s important to choose a palette that reflects your brand. Colors can communicate a range of emotions, from excitement and energy to calmness and serenity.
Bright reds and pinks can attract attention and make for a fun logo design. These colors pair well with a clean layout and look great on printed materials like flyers and brochures.
Earth tones are another classic choice for an art event logo. Desert sand and emperor gray convey a sense of stability, which pairs well with the imaginative purple that represents creativity in this logo for a company that organizes events and builds relationships.
Whether they’re a precise square or a wild organic inkblot, shapes communicate emotions. Jagged lines create feelings of anxiety, while curved shapes are comforting and approachable.
Geometric shapes like squares and rectangles imply stability, while sharp angles evoke feelings of authority and power. Circles and ovals have a positive association with love, while triangles are associated with success.
Consider using pictorial marks to convey your event’s name and audience in an engaging way. For example, a bull horn and wine glass icon could work well for an art festival or gallery logo. Alternatively, you can use unique shapes to build your brand identity. The key is to choose a shape that will look just as good tiny in the footer of your website as it will emblazoned on the front of a building.
Art event logos need to be unique so guests can identify your brand among the many similar events they’re likely to encounter. Not only does a generic logo look boring, but it also opens you up to copyright infringement.
You can make your art event logo more unique by using a combination of fonts and shapes to promote both your playful and professional side. For example, CES uses a playful and imaginative symmetrical design to show off their creative and innovative brand while maintaining a professional and trustworthy look with their serif font.
Another way to make your art event logo stand out is by adding some form of motion into it. This makes your brand more memorable and will look good when displayed on a banner or even as a photo wall.
In the art world, fonts can be used to convey a lot of information in a small space. The key is to choose the right fonts that fit your audience and evoke the correct feelings.
For example, a serif font such as Butler has swoops and curls that feel adventurous and inspiring. Designers recommend this font for art and craft brands with a whimsical and imaginative approach.
Another serif option is FF Avance. Designed for the foundry FontFont by Erik Spiekermann, it pushes the envelope of asymmetrical serifs. This font works well with rounded sans-serif fonts and is great for logos that need to communicate movement and energy.